Stop burning money on agencies that don't understand your trade. AF Media builds high-converting websites, runs Google Ads that actually deliver, and gets you the Google Guaranteed badge — all tailored for UK tradespeople.
No bloated retainers. No vague "brand awareness". Just clear deliverables that put your phone number in front of people who need your trade right now.
Your website should be your best salesperson. We build fast, mobile-first sites engineered to turn visitors into phone calls — not win design awards.
Stop wasting money on ads that don't convert. We write, manage and continuously optimise campaigns targeting people actively searching for your service in your area.
The Google Guaranteed badge puts you above regular ads. We handle the full setup, verification and ongoing management so you appear when homeowners search for your trade locally.
Most agencies take your money, send you a PDF report full of jargon, and move on to the next client. We don't work that way.
No retail shops, no restaurants, no startups. 100% of our focus is on plumbers, electricians, roofers, HVAC engineers, landscapers and trades. We know your customers better than any generalist agency ever will.
We don't report on impressions or brand awareness. We track phone calls, form fills, and booked jobs. If your campaign isn't making you money, we fix it — simple as that.
Roll with us month-to-month. We're confident enough in our results to not need you trapped. Stay because we're delivering — leave any time we're not. (Spoiler: most clients stay for years.)
No offshore call centres. No ticket queues. You get a dedicated account manager who picks up the phone and knows your postcode. We understand UK search behaviour, UK seasons, UK competition.
We make it simple. No jargon, no months of waiting around. Here's exactly what happens when you reach out.
Book a 30-minute call with our team. We'll audit your current online presence, analyse your local competition, and map out exactly what's holding back your lead flow. No pitch, no pressure — just clarity on where the opportunity is.
Once you're on board, we get moving fast. Website builds take 5–10 days. PPC campaigns go live within 72 hours. LSA applications typically complete within 2 weeks. You'll be kept in the loop every step of the way.
Your phone rings. Your inbox fills. You book jobs. We monitor campaigns daily, send you monthly reports that actually make sense, and continuously optimise to push your cost-per-lead down over time.
No made-up numbers. These are the kinds of results our clients see when we get to work. Yours could be next.
A South London emergency plumber was spending £800/month on Google Ads and getting 12 leads. After rebuilding their campaign structure and landing page, they now get 42 leads per month for the same budget — all emergency call-outs, no tyre-kickers.
A domestic electrical firm in Manchester had no Google presence. We built their website from scratch, set up LSA with the Google Guaranteed badge, and within 45 days they were averaging 3–4 new job bookings per week from digital alone.
A family roofing company in Birmingham was relying entirely on word of mouth. We redesigned their dated website and launched a targeted Google Ads campaign. Within 60 days they were fully booked 6 weeks ahead and had to take on an additional crew.
"I was sceptical — I'd been burned by two agencies before who took my money and produced nothing. AF Media are different. They actually understand the roofing business, they don't mess you about with jargon, and my phone hasn't stopped ringing. Best investment I've made."
"Within three weeks of going live with AF Media's Google Ads campaign we were getting 8–10 leads a week consistently. Our old agency gave us 2 leads in two months. The difference is they actually know what a plumber's customer looks like."
"We went from a one-man band to running a three-van operation in 18 months. AF Media's LSA setup and website were a big part of that. The Google Guaranteed badge alone changed how customers perceive us — it gives you instant credibility."
We don't hide fees in the small print or add on extras you didn't ask for. Here's how our services are structured.
All prices exclude VAT. Bundle two or more services and get 10% off. Our management fee covers strategy, setup and optimisation — your ad spend is billed directly by Google and paid separately by you, so every penny goes straight to your campaigns.
Straight answers to the questions every trades business owner asks us before signing up.
Still got questions?
Talk to us directlyPPC campaigns typically deliver leads within the first week of going live. LSA can take 2–4 weeks while Google verifies your business. For SEO-driven results from a new website, give it 3–6 months for organic traffic to build. Most clients see a measurable uplift in call volume within 30 days.
No. All of our services are month-to-month with 30 days' notice to cancel. We've found that when we do a good job, clients stay for years — so we don't need to trap you. The only exception is website builds, which require a 50% deposit upfront.
We recommend a minimum ad spend of £500/month to generate meaningful data and consistent lead flow. For competitive trades (plumbers, electricians) in major cities, £1,000–£1,500/month will give you a much stronger volume. Your management fee is separate from your ad spend — we never take a cut of what you spend on ads.
Absolutely. We work with trades businesses all across the UK — from Edinburgh to Cornwall. Our campaigns are geo-targeted to wherever your service area is. In fact, some of our best results have come from businesses in smaller cities where competition is lower and cost-per-click is cheaper.
We monitor campaigns daily. If something isn't working, we act on it immediately — we don't wait for your monthly call. Every campaign has a 30-day optimisation review built in, and we'll always be proactive about flagging issues and testing solutions. You'll never be in the dark.
Yes. We do this regularly. If you already have a Google Ads account, we'll audit it in our free strategy call and give you an honest assessment of what's working and what isn't. If you decide to come on board, we handle the account transfer and get it cleaned up fast.
Book a free 30-minute strategy call. No hard sell, no commitment. Just an honest look at what's possible for your business — and a clear plan to get there.
A member of our team will be in touch within 1 business day to book your free strategy call. Check your inbox — we may send a quick confirmation email.